The Good Travel Seal is specifically aimed at medium and small family‒run businesses (SMEs) and is open to all types of tourism businesses, such as:
Hotels, B&Bs, restaurants, mountain railways, shipping companies, excursion destinations, tourist information offices, activity and adventure providers (such as bike and cycle hire, boat and canoe hire, surf schools, diving centres, ski schools, climbing gardens).
The Good Travel Seal is also recognised as proof by both Booking.com and Google Travel from Level 1.